|
|
Depending on the number of salespeople you have and the deadline you set for reaching your revenue goal, you are able to define the number of clients that a salesperson must sign each month . Now lets think about prospects. Based on your prospectcustomer conversion rate, you can naturally determine the number of prospects a salesperson must process each month to sign the targeted volume of customers. This is where marketing comes in. Marketing Objectives You have undoubtedly noticed it for yourself with the Internet, having all the information they need to make their decision, the buyer now carries out the majority of their purchasing considerations alone .
You must therefore do everything possible to attract their attention throughout this reflection Mexico Phone Number Data but also offer them something other than selling your offer. The buyer expects a more personalized and contextualized approach from you. he must support him in his purchasing considerations and that takes time. Sales must therefore devote itself to managing the most mature Leads and generating Leads becomes the mission of Marketing . From then on, it is very simple to define Marketing objectives Marketing must provide the number of qualified and mature Leads we speak of MQL for Marketing .
Qualified Leads necessary for salespeople to gain the number of customers which will allow you to achieve your objective. overall income. To achieve this MQL objective, Marketing must attract a volume of qualified visitors each month to your website and convert them into Leads in order to bring them to maturity and transform them into MQLs. Marketing and Sales Objectives, in Summary The business objective the income objective. Sales objectives a volume of MQLs to process and a volume of customers to sign. Marketing objectives a volume of visits to the website, a volume of Leads and a volume of MQLs to be transmitted to salespeople. By setting such objectives, you ensure that Marketing and Sales work together ,
|
|
發表於 2024-3-12 18:50:25
收藏