Speech bubble with I-AIDA formula

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My example conveys that I buy a cow with others, do something about food waste (emotional reason), and the meat is delivered and is traceable (rational reason). Can your product be purchased without major hurdles (even for new customers)? Design the sales process in a contemporary manner so that the customer can find his way around and the sale can be completed quickly. In my example, many different payment options are offered. If you can answer all questions with “yes”, nothing stands in the way of a successful customer journey. If this is not the case, it may be worth adjusting a few of the points mentioned for your site. If you need help with this, please feel free to contact us .

From AIDA to I-AIDA for user searches in the search engine? Consideration: I-AIDA formula Special Data for online marketing? AIDA actually requires an initial contact or at least an unplanned contact with the advertised product. Sometimes, however, customers are already interested in purchasing, so that a basic requirement that is actually not common for AIDA is met. This is what happens, for example, to a search query in a search engine. Here the interest, i.e. interest, is given and is entered as a search term, With your perfect snippet you then have to generate attention and cover the interest, i.e. interest, on your website , thus fueling the desire to buy ( D esire). and tempt you to buy the action . For online marketing, we could actually say quite simply that the AIDA formula becomes the I-AIDA formula.




Or is that just a twisted formula and the second “interest trigger” is not needed at all? What do you think? Write me in the comments what you think about AIDA and its applicability in online marketing today!Lots of information, but little space: designing navigation on mobile websites is challenging. So that you can check whether your mobile navigation meets the essential user experience requirements, I have identified five questions that you can ask your mobile navigation. Smartphone photo of burgers Does it taste good? From hamburger menus to buttons: when it comes to mobile navigation, it all depends on the ingredients and their combination. When it comes to website navigation, many people first think of the navigation menu.