Although you can create structured

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They increase the chance of a higher click rate and therefore more traffic on your website. What is a Rich Snippet? First, let’s take a look at what snippets actually are. Snippets are the search results that search engines like Google give us based on a search query. They consist of at least three components: URL , title and meta description . Rich Snippet Desktop Example: Simple snippet in desktop search Rich snippets contain additional information that is not stored in the meta description of the relevant target page, but is present as structured data in its source code with the help of markups.


Rich snippets draw users' attention to their own search results because they offer India Car Owner Phone Number List added value in the form of images, reviews, prices, dates or similar. Expanded information through rich snippets is displayed in both mobile and desktop views. Rich Snippet Desktop Example: Rich snippet in desktop search Unfortunately, you are not completely free to decide what your snippet should look like.  data that explains the structure of your site to Google and thus ensures that the search engine displays as much information as possible in the SERPs, Google ultimately decides what your final rich snippet looks like. You can find more information about rich snippets in Google Help .




SEO benefits of rich snippets Even if rich snippets are not a ranking factor according to Google, you have some SEO advantages by using them : Due to their size and the visible additional information, rich snippets attract more attention and stand out from competitors' snippets. Since rich snippets stand out from the crowd of search results, they are usually clicked on more often and thus increase the number of visitors to a website, which has a positive effect on the ranking position. Rich snippets are easier for Google to understand and therefore more relevant than other search results.