The kind we use in the kitchen or in the laboratories

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Definition: what is a sales funnel? A sales funnel or sales tunnel, which comes from the English sales funnel, is the way in which a company plans and establishes processes to contact different users and thus achieve a final objective, which may well be the customer conversion, achieve registration, close a sale, among others. What processes does a sales funnel entail? Let's start this way: how does a funnel work? What is a sales funnel Yeah! The kind we use in the kitchen or in the laboratories. As we see, a funnel has two holes, one large and one very small.


Through the larger nozzle we can deposit the material and as it goes USA WhatsApp Number Data down towards the other hole, the space becomes narrower to filter the material and thus obtain what we really need. Exactly the same thing happens with the funnel : We have a very large amount of information material about the different users captured through the media and we need to make it more specific. How is it achieved? As people advance in their knowledge of our brands, we can also obtain more data about them. With this method, we will be able to qualify users, which means that we will have to carry out appropriate evaluations to know if they can and are interested in becoming true customers of our companies.





What is a sales funnel This is what the funnel is about in theory, and, although we will talk about each phase below, it is worth mentioning that the design of a funnel is something serious. For this reason, it is recommended that its management be developed by the commercial director, the marketing manager or by related, trained people with decision-making power. Now that you know what the sales funnel is , you are ready to understand what its main benefits are for the company. Ready? Benefits of the sales funnel for your business Allows you to know your customers better By applying the funnel, it is possible to observe what the customers' expectations are at each of the stages.