Run the PDCA cycle efficiently

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On the other hand, if there is no person in your company who is familiar with SNS management, you may run into many problems, such as the purpose of SNS management not matching what you are trying to achieve. Additionally, without knowledge of SNS operations, it is impossible to chart a path to achieving your goals using SNS. In formulating this strategy, it is necessary to consider not only the characteristics of the product and brand, but also the needs of users and the characteristics of each SNS. At this stage, it is also important to formulate a medium- to long-term operational schedule and set KPIs. SNS consultants can provide support based on their past knowledge and track record, from setting objectives for SNS operations to formulating strategies.

Design of operational policy Even if you have deter Laos Phone Number Data mined the purpose and strategy of SNS marketing, it does not mean that you can start operating SNS. In order to conduct SNS marketing, it is essential to design an operational policy. The operational policy determines not only the content and direction of the content to be posted, the character of the account, but also the method of communication with users. The operational policy will differ depending on the SNS tool used, the age group of the target, latent characteristics, etc. Therefore, in-depth knowledge and experience in SNS marketing is required to decide on operational policies. If you operate in a manner that does not match the needs of your target audience or your brand image, your customers may not see your ads, or worse, you may lose customers.



For example, if you use social media in dark colors for a bridal-related advertisement, it will not match the brand image. In this way, SNS operation is a business that requires a proven track record. General advice regarding SNS operation Designing the purpose, strategy, and operation policy of SNS is not something that a single SNS consultant can do alone. It is necessary to listen to the client's wishes and have them think and act on their own. To that end, SNS Consulting provides various advice to clients. Through various methods such as chat, meetings, and email, we provide advice on issues that our clients are struggling with, and work together to resolve them.