They also become KPIs for internet marketers

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If an agency has developed a strategy but cannot implement it, these are fantasies that will remain on paper. 2. Lack of preparation for developing a strategy Strategy is not built from scratch. Before starting work, you need to go through the path of audits and research of the market, demand, target audience, product, sales and competitors. Sometimes it is worth running a pilot project to test key hypotheses, test positioning and obtain initial data for calculating profitability. 3. Replacing a full-fledged strategy with a media plan: “Budget → Clicks → Website conversions → Orders” It happens that a company does not have any planning documents other than a media plan. Media planning is only part of the Internet marketing strategy, where paid traffic indicators are reflected. There is also no detailed strategy for running advertising campaigns. As a result, there is no systematic work with promotion channels and audiences.

4. Substituting an Internet marketing strategy with a Email List creative concept Instead of a detailed online development plan, the client receives the creative part of the strategy. It specifies what messages and in what form will be conveyed to the audience. No one knows how to apply this data in practice. In addition, such a concept is usually accompanied by a media plan without specifics. 5. “Increasing primary sales via the Internet” instead of a customer journey and a set of goals Most often, increasing primary sales refers to requests and calls. Using this approach, you can achieve good results in terms of KPIs and zero profit growth. Such setting of KPIs is especially unacceptable in complex and expensive products, when it is important to create a professional image of the company and convey the value of the product, and not sell on any terms. 6. Unrealistic goals They tend to emerge from out-of-the-blue general marketing and sales goals.

   


Things to consider: Features of the niche: average bill, transaction duration, upsells. The amount of demand in the form of impressions, the ramifications of the semantic core and possible intersections with unformed demand. Online activities of the strongest competitors. Current Internet Marketing Indicators. Telegram channel Completo 7. Strategy is done by a lone superman To develop a strategy, you need a team of several specialists. One person cannot work well with all promotion channels, design websites, understand web analytics and automation. 8. The strategy does not connect the sales department, CRM and telephony The lack of these services in the company is a problem. And if they exist and are not connected, we lose end-to-end reporting and do not understand the effectiveness of Internet marketing: we don’t know the return on marketing investment; We do not understand the full cost of the client; We do not consider the lifetime value of a client; We do not manage the customer’s journey “before”, “during” and “after the purchase”. 9.