Multiple platforms - The content you

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Create for Facebook won’t necessarily work on TikTok. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc. Monitor social analytics - Check what campaigns are working or not working across channels so your time and money are spent on the right channels and aimed at the right people. Devise a social network strategy - You may need to create a campaign from scratch to promote a sale or new product. Measure and prove ROI - Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost. Schedule social posts - Each


platform has an ‘ideal’ time to post content Instagram users seem to be busiest on Wednesday mornings!. Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t. Find relevant B2B Email List curated content - Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things. These are just a few examples of tasks that you may need to do. But remember,







each day can be different, so keeping on top of your content calendar and social campaigns is crucial to online success. Free eBook - How to Become a Social Media Manager Download  Skills You Need to be a Great Social Media Manager Now that you know what the role involves, let's look at what skills a Social Media Manager should have. . Writing Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. For example, LinkedIn requires a more professional tone, while Facebook can be more light and fun. SEO copywriting knowledge is also very helpful to know about. More on this later! You must be able to create messages that are quickly understood by your audience and promote a positive