If you want sales, for example, you need to track conversions on your site.

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ere created to connect people, not companies. However, brands — in addition to being part of people's lives, who like to know everything about them — are very well received because, by investing in advertising, they monetize the business model of social networks. Today, social networks do not exist without the presence of brands. However, only companies that understand this environment and plan their operations can achieve success. They need to define a social media strategy to achieve their Marketing objectives. Below, you will see the main tips so that you can carry out high-performance strategic planning for your social networks.



Define your strategic marketing objectives on social networksMTelemarketing Data defining your goals. Social networks help your company achieve different objectives. Generally speaking, you can aim for: increase reach or brand recognition ; increase brand engagement; drive traffic to the website , blog or ecommerce; generate leads and subscriptions; increase sales; build a community for the brand; provide customer service ; monitor conversations about the brand. Choose one or more of the goals we've mentioned to start your social media planning. They are the ones who will guide your decisions. When setting your goals, you should know what metrics or KPIs you should monitor to see if you are on the right path.


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Therefore, consider that aspect in your planning. Create a buyer persona The buyer persona is also one of the pillars of Marketing on social networks. Maybe you already have a defined target audience for your Marketing strategies, right? Did you know: you need to talk to people of a certain gender; in a certain age group; who live in a certain place; who have certain habits in common, for example that they enjoy sports. But you already know: How to talk to these people? In what channels do they inform themselves and interact with others? What formats do you use to consume content (texts, videos, audio, etc.)? At what times of the day do you use social networks? What are their interests that you can help with? W