But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials Help Search Engines Crawl Your Site When someone searches for a topic on a search engine that search engine has to crawl all the relevant sites to see whats on them. A wellorganized website is very important because the better organized it is the faster it will be able to for. This will help you rank higher in search results. Get more organic traffic Getting organic traffic to your website is another important part of improving your search engine rankings. This is another aspect that search engines look for when considering where to rank you. Topic clusters really help you score high.
When you create topic sets you allow users to easily navigate from page to page. Linda Ireland marketing writer for Top Writers UK says. The more they move around the site and visi phot editor t different pages the more organic traffic you get. How to implement topic clusters in an SEO strategy Youve seen all the benefits of using a topic cluster strategy for your SEO so now you want to use it. Here are some top tips to help you do just that. How To Implement Topic Clusters In Your SEO StrategyImage source Pexels Understanding the components of a topic set As you saw earlier a topic set has three different parts pillar content set content and the hyperlinks that connect them. Make sure you fully understand them before you start. Your pillar content is in the center and will be what all the content is connected to. Cluster content is pages related to pillar page content. You will connect them together with hyperlinks. Start with a theme When creating your first cluster youll need to consider what your theme will be. You need a broad keyword to start with because you will be creating subtopics related to that keyword.
However you dont want it to be too broad. Using the example of marketing marketing itself is too broad a concept. However if you use social media marketing youll see that you can create subpages for related keywords like Instagram Marketing or Facebook Marketing. Create cluster content Now that you have your keywords you can start creating cluster content. There are tools on the market that can help you find keywords that are related to your broad keyword so that you can create content that will be relevant and what your users are looking for. If you are creating a social media marketing pillar then related keywords will be for example How to sell TikTok Facebook marketing Instagram sellers and so on. You can create subpages for each keyword so that you have a lot of content that focuses on that idea.