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You need to provide information to Google and other search engines through your markup and be seen by Google as a trusted source of information. Entity markup must include records for people and organizations Entity Knowledge Box/Card Results url – official website URL sameAs – Official social media profile page URL Regarding markup, the following sites are useful. Schema.org Schema Markup Generator Structured Data Testing Tool Bing's Guide To Markup Featured Snippet Schema markup is not required. The content must be properly structured using h1, h2, ul, ol, and li. Improve overall site quality Use high-resolution images and align with the content of your featured snippet. 40% of voice search results come from featured snippets. About data sources H2 is quoted as the title. H3 is sometimes used as a list, but Google prefers <li>.
Google tends to prefer featured snippets of 50 words or less. You may get multiple featured snippets from a single page. Useful sources to optimize for featured snippets HubSpot's guide is very on point Glenn Gabe's presentation from SMX East '17 Stone Temple's research local intent Settings regarding Google India Phone Number My Business are required. Local SEO TIPs Activate Google My Business Set relevant categories Set a link to your own site Enter business hours and contact information Make sure names, addresses, and contact information match Receive evaluation from customers Use high quality images Bonus TIPs Create a marked up FAQ List the brands of services and products you offer Include other important.
Information that customers may want (free quote, same-day delivery, return policy, free parking) How to optimize each query? find an opportunity Who is your target audience? What are you trying to achieve? What are your customers' FUDS (fear, anxiety, doubts) regarding your product or service? How can we help and educate them? (Non-commercial intent) To answer these questions, it's a good idea to use a tool called `` ANSWER THE PUBLIC (a tool that gets audio keyword suggestions related to keywords)''. For example, you can check the following user comments: ANSWER THE PUBLIC How do I reboot my credit card machine? How do I set up a credit card machine? How do I change the paper on my credit card machine? etc.
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