What are your content marketing

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1. Examine Your Wider Content Strategy and Use It to Inform Your Social Media Strategy Take a look at your brand’s current content marketing strategy. Which target audience do you create content for? What content topics and related keywords do you target?  goals or aspirations, and how do they align with your business objectives? Keeping the answers to these questions top of mind is key to creating a social media strategy that fits in and supports your wider content strategy.

Without a holistic approach in tow, you risk creating an unbalanced user experience which can Cambodia WhatsApp Number Data  damage trust and confuse your audience. A simple way to keep your social media plan aligned with your wider content strategy is by evaluating each social channel against your business goals and audience’s pain points. For instance, if you manufacture fixtures for large retailers, and your goal is to reach more mega stores that need loss-prevention display cases, you’d need to ask yourself:





Will this channel help us reach our ideal clients, such as Walmart, Target, and Best Buy? Which social media channels do decision-makers in our target audience use most and why? What kinds of conversations do they have there? Which social media channels do decision-makers in our target audience use least and why? What kinds of social media content do decision-makers in our target audience consume, and why do they consider it valuable? Do our ideal clients consume loss-prevention content on social media? What kind?