However international clothing brands are still rare especially international fast fashion brands Zara HM Gap etc. few. In third and fourthtier cities local clothing brands dominate including men's wardrobe Heilan House traditional down jacket brand. Take Heilan Home as an example. In cities where UNIQLO has entered Heilan Home has far more stores than UNIQLO especially in third and fourthtier cities. Data source UNIQLO official website Baidu map The sinking of international clothing brands may lead to acclimatization after all there are aesthetic differences between firsttier cities and third and fourthtier cities.
For example consumers in firsttier cities may be more accepting of bold and avantgarde European and American products than consumers in third and fourthtier cities. style. Uniqlo on the other hand has no style it focuses on basic simple and suit Armenia WhatsApp Number able for daily wear. It can be a daily equipment for people with an annual salary of millions or it can be a costeffective choice for young people in small towns. If Uniqlo like this enters third and fourthtier cities can it bring new fast fashion vitality to young people in small towns? Reproduce Japan’s growth miracle? In fact the current stage of China's sinking market has many similarities with Japan's from the s to the s.
According to the China Merchants Securities report the current per capita GDP level urbanization rate and population structure of China's sinking markets thirdtier cities and below are similar to those of Japan. ① In terms of per capita GDP the per capita GDP of China’s sinking market is similar to Japan’s per capita GDP in After the oil crisis broke out in the s Japan's economy shifted to lowspeed growth now China's GDP growth is also showing a slowdown. China Merchants Securities estimates that the per capita GDP of China's sinking market in will be approximately US which is of the per capita GDP of the entire population close to the level of Japan's per capita GDP in US.