Owned media is now attracting attention as a measure suitable for these changes

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This is because by sending out content that is useful to customers, customers will proactively acquire information about your company. In this way, owned media is being operated as a point of contact with customers in an era when the Internet has become infrastructure. Advantage 2. Company-led branding can be done Owned media, which can be transmitted by a company, is a measure that is compatible with branding. Owned media content can convey the company's vision and the production background of services and products, which has the advantage of helping customers gain attachment to the company.

Another point is that the content you create can be used for secondary purposes on SNS. Build deeper connections by communicating with customers who interact with your content. Another characteristic of owned media is that it can be used not only Phone Number List for sales promotion but also for recruitment, allowing branding to be tailored to the company's issues at the time. Advantage 3. Ads can be optimized Owned media allows you to send out content tailored to each customer's needs, allowing you to reach a wide range of people. Additionally, users who visit owned media are likely to be warm-hearted users.





By running ads targeting these users, there are cases where you can effectively acquire leads while keeping costs down. Three points in owned media design In this article, we will explain the points that should be addressed when designing owned media. Point 1. Clarification of corporate issues As a premise, owned media must be designed and operated with the company's issues in mind. Therefore, the objectives and results obtained from media operations differ from company to company. Objectives include increasing sales, increasing awareness of your company's services, and creating opportunities for contact with potential customers. It is important to create content according to that purpose.