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Those elements that may affect the quality and effectiveness of your message. Define what the problem is and indicate what you want to achieve by introducing a specific change. Eample: Problem: You imported a CTA button that takes you directly to the subscription signup form. The number of subscribers has been low for a long time and the increase in subscriptions has been around subscriptions per month. Goal: You want to get as large a mailing list as possible to effectively scale your marketing activities. Create a clear hypothesis You are making an assumption that requires confirmation. In other words, you determine what you want to change and how this change will affect the visibility of your website. Eample:
You suspect that the culprit is the summon tet itself. You modify the CTA formula and use the content to try to activate customers to sign up. Hypothesis: Changing the content of the call from "We invite you to subscribe to the Saudi Arabia WhatsApp Number newsletter" to "Subscribe today and receive a free ebook" will increase the number of subscribers by. . Specify the items you want to test In our case, it is the CTA button. . Specify the test duration You want to run the SEO test for weeks to get reliable data. Remember that according to the rule, testing should last a minimum of days, optimally two weeks, and a maimum of weeks. The testing time depends on the amount of traffic on your website and the number of users in the test groups.
Select SEO testing tools You can carry out testing both using the tools offered by Google itself, and using commercial platforms that are dedicated to such activities. . Analyze the results Once the tests are complete, check the results. Choose the combination that has the best conversion and the highest total number of clicks. Compare it with the hypothesis set at the beginning of the process. In our eample, it turns out that you gained new saves. You achieved a improvement in enrollment. The attempt turned out to be successful! . Make the appropriate modification to the page Apply the change to your website and share it .
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