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Luxury cars, equipment, designer clotlementing effective marketing strategies. 4- It helps companies take advantage of their strengths and avoid unnecessary costs. 5- It helps you be proactive in facing risks. 6- Help determine whether your product or service is suitable for your customers. 7- Helps identify and understand customer requirements. 8- It helps in knowing when and how to promote your product or service to your customers. The seven elements of the marketing mix for products The marketing mix concept of the 4 P's (later known as the 7 P's of Marketing) was introduced by Jerome .
McCarthy in his book: “Basic Marketing: A Managerial Approach”. It refers to the carefully designed combination of strategies and practices that a company uses to drive the business to successfully promote the phone number database product. Initially, these were product, price, place and promotion, which were later expanded by including people, packaging and process. These are now considered the “7 P’s” mix elements. Fortunately, the Seven Ps of Marketing give you a fra Connect with us [email protected] +966542546391 Contact Us [email protected] +966542546391 Leave a comment / E-commerce Marketing mix of products Every company needs a Product Mix to attract its customers. In this article, we will discuss the definition of the marketing mix, its importance, its seven elements, and how to develop an effective marketing mix for your product or service.
Because once you have identified your target audience and competition, the next thing on your to-do list should be developing the marketing mix for your products. Definition of the marketing mix for products The classic marketing mix, as created by Harvard marketing professor James Culliton in 1948 and expanded by Jerome McCarthy, integrates product, price, place, and promotion into marketing theory that has been important to industry for more than 70 years. Since then, the theory has been expanded into 7 points of marketing. They are: product, price, promotion, place, people, packaging, and process. The importance of the marketing mix for products There are several benefits to the product marketing mix that make it important for businesses: 1- It helps in understanding what your product or service can offer your customers. 2- It helps in planning a successful product presentation.
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