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Still, Linkedin is the best B B database in the world. So we have to deal with it. Let’s see all the tips and best practices around sales navigator search filters and how Evaboot can help you with that . Use keyword filter carefully The LinkedIn Sales Navigator keyword search will look into the entire profile of your prospect. keyword filter linkedin sales navigator So if you are typing “Marketing'” in your search, you will get every people that have mentioned “Marketing” at least one time in their profile.
Here is an example of a lead that came out on a “Marketing” keyword Web Design and Development Service search: keyword search example sales navigator You see that using this filter can bring a lot of irrelevant leads in your search results so you need to use it with caution. to fix this Our double check the profile to see if your keywords are presents in the current job description or job title of your prospects. Using Evaboot, this profile above would have been automatically detected as an unqualified lead. The most common error is to use the keyword filter to look for job titles. Keep that for the title filter.
Here is an example I have ve compared the results of the same search using the keyword filter and the title filter with Evaboot. You can see that the error rate is higher with keywords search keyword vs title search sales navigator If you are looking for job titles, you should always use the Title filter, forget about the keywords. So how to use the keyword filter then? The best way to use it is to look for niche keywords that will not appear on the job title but rather on job descriptions or company descriptions. Like offline marketing for example.
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